When should a company start blogging?

March 4, 2008 by
Recently I’ve been talking to a few friends about corporate blogging. And I thought this may make a good blog entry. So here it goes.

My current thinking is that a company should start blogging as soon as it is known to the public (i.e. out of stealth mode) and have insights to share with its customers, potential customers, and the public at large.

Should a company wait for the “perfect moment”, “perfect blog entry”, “perfect …” to start blogging? I don’t think a company should wait as I think Bruce Mau got it right in his An Incomplete Manifesto for Growth,

9. Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

I don’t think there is a “right way” to corporate blog. There are as many ways to blog as there are different companies, different personalities and personal tastes, preferences, etc. for different blog writers and companies. Ultimately, companies will find their own voices in time. The voice should be identifiable (there has to be a person behind a blog entry, not just the anonymous “corporation”), and this voice has to be real, authentic, and passionate.

Here are some of the corporate blogs that I read. It should come as no surprises that they can be very different from each others,

  1. The Legal Thing – by Mike Dillon (Sun Microsystems’ General Counsel) (first entry – This should be interesting)
  2. KR Connect – by Kevin Roberts (CEO Worldwide of Saatchi & Saatchi) (first entry – One From The Heart)
  3. The Google Official Blog – by various Google executives
  4. OpenSkies – by Dale Moss (Managing Director of OpenSkies, a new British Airways subsidiary flying transatlantic flights) (first entry – It’s official! Project Lauren becomes OpenSkies.)
  5. Photo Matt – by Matt Mullenweg (Founding Developer of WordPress)
  6. on the Java Road – by James Gosling (Father of the Java Programming language)

Start blogging now to share your insights with your customers, potential customers, and the general public at large. It’s not just a blog, it is a conversation.

Begin anywhere.

P.S. I hope you’ve enjoyed and learned something from my first entry at infoport. If not, well, there is always the next blog entry. (smile)

February 7, 2008 | Registered CommenterKempton
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Meaningful Play – Akoha

March 4, 2008 by
Congrats to my friend Austin Hill, as his latest venture Akoha is finally coming out from behind curtain. Also checkout their blog, which is a perfect example of blogging as soon as a company is coming out of stealth mode.

Looking forward to some Play It Forward and Meaningful Play from Akoha. (note: Love these two wonderful catch-phrases. Creative and to-the-point.)

P.S. I am also very much looking forward to Austin’s own blog entries as he has now promised to blog more. Hey Austin, I am going to hold you to that promise. (smile)

February 7, 2008 | Registered CommenterKempton

Telehealth Adoption Could Save $4.2 Billion Annually

March 4, 2008 by
Wow…no wonder this sector is getting so much media and investor attention!

Here is the link: http://www.citl.org/research/PtoP_Telehealth.htm

The study examined the overall value of three telehealth technology systems: store-and-forward, real-time video, and a hybrid model that combining the first two. The analysis looks at the cost-benefit of using telehealth technologies in four healthcare settings including:

Reducing emergency department transfers
Reducing transfers from correctional facilities to emergency departments and physician offices
Reducing transfers from nursing home facilities to emergency departments and physician offices
Replacing in-person consults with virtual consults
Reducing redundant and unnecessary laboratory tests

CITL projects the hybrid model to be the most cost-effective system of the three technologies. By reducing face-to-face visits and redundant and unnecessary tests alone, the hybrid system can save $3.61 billion annually. In addition, of the 142 million referral visits in the United States each year, a reduction in patient travel from mileage costs alone could save $912 million. Nationally implemented hybrid systems could save $4.28 billion annually.

November 20, 2007 | Unregistered Commenterkraftdinner

Snoring and Sleep Apnea

March 4, 2008 by
Snoring and sleep apnea are all too common sleep disorders which carry serious medical and social consequences. It is estimated that 30-60% of the adult population over the age of 30 years suffers from “problematic” snoring, with 4-6% of this population being further complicated by obstructive sleep apnea (OSA). OSA is a serious condition in which patients experience partial or complete cessation of breathing during sleep, which leads to reduced blood oxygen levels, sleep fragmentation, excessive daytime sleepiness, heart disease and depression.

Despite its high prevalence and serious medical and social implications, many problematic snorers and OSA patients will not seek diagnosis and treatment of the condition. It is estimated that 2% of patients will seek advice/treatment through sleep specialists or dentists, with the remaining 98% simply ignoring symptoms or seeking over the counter remedies, which lack clinical efficacy and are generally regarded by the medical community as “snake oil”.

What do you do to treat your snoring or sleep apnea condition?

November 20, 2007 | Registered CommenterNancy Markley

ResverLogix Named 2008 WEF Tech Pioneer

March 4, 2008 by
I see ResverLogix has been placed on the World Economic Forum’s Accepted Technology Pioneers 2008 list . They are the only Canadian company on this year’s list.

This is quite a feat.

November 30, 2007 | Registered CommenterThe Startup Guy

RFID Helps Surgeons Keep Foreign Objects Out of Chest Cavities After Surgery

March 4, 2008 by
Ever came out of surgery and thought that the doctor may have left something behind before sewing you up? Well, I know I never have…but now with the help of RFID hopefully you won’t have to worry as much either…

http://advice.cio.com/al_sacco/rfid_helps_surgeons_keep_foreign_objects_out_of_chest_cavities_after_surgery?source=nlt_cioinsider

KD

January 10, 2008 | Unregistered Commenterkraftdinner

Happy Harold’s Hamburgers – An ISV Parable

March 4, 2008 by
Harold loved hamburgers. He breathed, slept, and, well, ate hamburgers. Harold made many hamburgers in his parents’ basement and all his friends told him he made the best hamburgers around. Somebody who had tasted Harold’s hamburgers suggested to Harold that he go into the business of making and selling his hamburgers. So he did.

Harold rented a space in a high-traffic location, with seating for 30 and a shiny counter. He planned to offer full service to his customers and would make them any way the customer wanted, offering full in-home hamburger cooking, assembly and “condimentization” – something NONE of his long-established competitors did. Harold would eat their lunch. So to speak.

Harold would sell his hamburgers for $1.59 – 20 cents less than any of his competitors. He had added up the cost of ingredients and knew he was making 10 cents on each and every delicious burger. Harold was happy; he was going to make the best hamburgers ever, and have the happiest customers around.

On opening day, Harold’s first customer called. He ordered Harold’s Super deluxe with golden fries and a cherry cola. So Harold loaded up his portable deep-fryer, mini-grille and soda mix-o-matic. He had already arranged with the customer to pay for his gas, which wouldn’t be much since Harold drove a hybrid.

When Harold arrived, he set up his operation on the kitchen table, and asked the customer where he could plug in. The customer showed him the outlet in the corner, and to Harold’s dismay, he realized that none of his plugs fit the outlet. He pointed this out to the customer. The customer didn’t care, he said Harold had promised him a burger and a burger he expected to get. Cooking it was Harold’s problem. Harold managed to rig a workaround and get his hardware to work at the customer’s house, cooked up the burger, fried each fry to a golden brown, and mixed the cherry cola to taste. By now it was nearly 2 o’clock.

When Harold reached the final step — burger assembly, the customer looked at it and said “Is that bun gluten-free? Because I only allow gluten-free buns in my house.” Harold sighed and drove out to the whole foods store, purchased some gluten-free buns at retail, and returned to finish assembling the hamburger.

Once assembly was complete, Harold left quickly so he could tend to his next customer. Halfway back he got a call from his customer; he was missing a condiment and the tomato and onion were assembled in the wrong order. Harold was getting frustrated, but, wanting a happy customer, he returned. He reassembled the burger in the proper order, put on the required condiment, asked the customer if he needed anything else, and left. When Harold returned to his shop, it was 4:15.

For days and weeks this continued and Harold grew progressively less happy. All this burger customization was costing him time and money; he’d already had to dip into his gaming fund. His few customers who at first were ecstatic to be getting a full-custom hamburger were now not so happy because, as one customer put it in Harold’s online user group: “Harold’s burger are great, but if I order one for lunch, I’m lucky if I get to eat it for supper.”

Three months later, out of money, and out of business, Harold returned to cooking burgers in his parents’ basement, though it seemed they never again tasted quite as good.

========================

Ron makes average-tasting but filling burgers, he makes them one way, and his customers drive thru his chain of burger joints to get them. Ron makes millions and eats only sushi.

Is your shop more like Harold’s or Ron’s?

October 31, 2007 | Registered CommenterWayne Andrews

Terry Hughes Host at Wireless Connections 2007

March 4, 2008 by
For those of you who don’t know, the MC at Wireless Connections 2007 is going to be Terry Hughes from Redwood Technologies. Terry’s volunteered to be one of our regular posters here.He’s a great speaker … I’m thinking of going out to Banff just to hear him do his thing.
November 9, 2007 | Registered CommenterThe Startup Guy

Google’s quest for the 700MHz is so on

March 4, 2008 by
Well I guess the speculation is over…Google is moving forward with their bid for the 700MHz “C Block” in the US. What could this mean for us Canadians?…probably not much in the short term but long term I would guess this could come into play as the wireless space North of the border opens up.

http://www.engadget.com/2007/11/30/official-googles-quest-for-700mhz-is-so-on/

KD

November 30, 2007 | Unregistered Commenterkraftdinner

TD_SCDMA: Tomorrow’s Dream

March 4, 2008 by
I know my way around GSM and CDMA technologies (well, lets be honest…I understand the differences) so I was curious when I heard that a third IEEE standard is emerging out of the Chinese markets…TD-SCDMA.

Here in Calgary we are lucky enough to have the largest producer of TD-SCDMA equipment, China’s ZTE, present to discuss what this technology could mean to North American based device manufactures and application developers. The session is going to be held Feb. 4th from 11-1 at NEWT. For more information contact Ann Given – ann.given@newt.trlabs.ca or 403-338-6377.

With China’s exploding wireless market you won’t want to miss this opportunity to get intimate with one of the area’s largest players!

KD

January 30, 2008 | Unregistered Commenterkraftdinner