Archive for the ‘Web 2.0’ Category

The future of TV

March 4, 2008
Now I’m sure most of you have heard of Joost…the IPTV company making waves over the last several months…but here is something that will make IPTV a true contender to step up and compete with conventional TV. Its called Miro and it goes into its 1.0 public release TODAY! ~KD

November 13, 2007 | Unregistered Commenterkraftdinner

When should a company start blogging?

March 4, 2008
Recently I’ve been talking to a few friends about corporate blogging. And I thought this may make a good blog entry. So here it goes.

My current thinking is that a company should start blogging as soon as it is known to the public (i.e. out of stealth mode) and have insights to share with its customers, potential customers, and the public at large.

Should a company wait for the “perfect moment”, “perfect blog entry”, “perfect …” to start blogging? I don’t think a company should wait as I think Bruce Mau got it right in his An Incomplete Manifesto for Growth,

9. Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

I don’t think there is a “right way” to corporate blog. There are as many ways to blog as there are different companies, different personalities and personal tastes, preferences, etc. for different blog writers and companies. Ultimately, companies will find their own voices in time. The voice should be identifiable (there has to be a person behind a blog entry, not just the anonymous “corporation”), and this voice has to be real, authentic, and passionate.

Here are some of the corporate blogs that I read. It should come as no surprises that they can be very different from each others,

  1. The Legal Thing – by Mike Dillon (Sun Microsystems’ General Counsel) (first entry – This should be interesting)
  2. KR Connect – by Kevin Roberts (CEO Worldwide of Saatchi & Saatchi) (first entry – One From The Heart)
  3. The Google Official Blog – by various Google executives
  4. OpenSkies – by Dale Moss (Managing Director of OpenSkies, a new British Airways subsidiary flying transatlantic flights) (first entry – It’s official! Project Lauren becomes OpenSkies.)
  5. Photo Matt – by Matt Mullenweg (Founding Developer of WordPress)
  6. on the Java Road – by James Gosling (Father of the Java Programming language)

Start blogging now to share your insights with your customers, potential customers, and the general public at large. It’s not just a blog, it is a conversation.

Begin anywhere.

P.S. I hope you’ve enjoyed and learned something from my first entry at infoport. If not, well, there is always the next blog entry. (smile)

February 7, 2008 | Registered CommenterKempton

Meaningful Play – Akoha

March 4, 2008
Congrats to my friend Austin Hill, as his latest venture Akoha is finally coming out from behind curtain. Also checkout their blog, which is a perfect example of blogging as soon as a company is coming out of stealth mode.

Looking forward to some Play It Forward and Meaningful Play from Akoha. (note: Love these two wonderful catch-phrases. Creative and to-the-point.)

P.S. I am also very much looking forward to Austin’s own blog entries as he has now promised to blog more. Hey Austin, I am going to hold you to that promise. (smile)

February 7, 2008 | Registered CommenterKempton